This is a first time trying and will definitely be a favorite! Beautiful fragrance so beachy and subtle. Highly recommend!
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Inspired by YSL Yvresse/Champagne (1996)
$25.00 - $55.00
Inspired by Taylor Swifts Wonderstruck
$25.00 - $60.00

Extrait de Parfum
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300,000+ HAPPY CUSTOMERS
CRUELTY-FREE FORMULA
MADE IN FRANCE
NO NASTIES
A fragrance that feels like sunlight on skin, Pure Radiance is made for those who lead with strength and softness. It opens with a burst of juicy pear and bergamot, creating a fresh and uplifting first impression. At its heart, a radiant bouquet of Isparta and Centifolia rose intertwines with jasmine, giving it a clean floral character that’s both modern and timeless. Grounded by warm vanilla and soft white musk, this scent lingers with an air of elegant confidence (Inspired by Lancome Idole*).
Top Notes: Bergamot, Pear.
Middle Notes: Rose, Jasmine.
Base Notes: White Musk, Vanilla.
DENAT. ALCOHOL (ETHANOL) • FRAGRANCE/PARFUM • WATER • ASHMERAN • AMBERWOOD • PHENETHYL ALCOHOL • BENZYL SALICYLATE.
For optimal fragrance preservation, we advise storing your perfume in its original packaging and safeguarding it from direct sunlight. To maintain its freshness, avoid storing your fragrance in the bathroom. Instead, choose a cool, dimly lit location at room temperature.
While we endeavour to process all orders within 2-4 business days of placement, please note shipping times may be longer during busy periods like free ship weekends, new releases, Mother’s Day, Valentine’s Day and major sale events (from 5-15 business days). Please expect a delay during this time. We appreciate your patience and understanding!
Orders are processed for delivery on working days only (Monday through Friday, excluding public holidays.) Orders placed on Saturday and Sunday will be processed the following work day.
Orders are dispatched from Brisbane, Australia.

As Seen In 🗞️
Mamamia
Woman's Day
GQ
At Whif, we are committed to creating high-quality, luxurious fragrances that are 100% cruelty-free. We believe that beauty should never come at the expense of our furry friends, which is why all our products are vegan and made without any animal testing. Enjoy your favorite scents with the peace of mind that they are ethically produced, from start to finish.
We take pride in crafting our perfumes in Grasse, France, the world-renowned capital of fragrance. Each scent is meticulously blended using the finest ingredients, honoring the rich tradition of French perfumery. When you choose Whif, you're experiencing the artistry and heritage of Grasse in every bottle.
Once your order has been dispatched, you will receive an email with your tracking details. This email will include a link to track your order's progress with the delivery service provider. If you do not see the email in your inbox, please check your spam or junk folder.
Once an order has been placed, it cannot be modified, including changes to the products or quantities. This also applies to address changes. While we will make every effort to update the shipping address if requested, we cannot guarantee that changes can be made once the order is in process. If you need assistance, please contact our customer support team as soon as possible, and we will do our best to help.
We do not accept returns on discounted items. All sales on discounted products, including those purchased during Black Friday, are final. If you have any concerns about your order, please contact our customer support team for assistance.
One of our 50ml bottles will last around 2-3 months if used once a day.
No, we do absolutely NO animal testing whatsoever.
Yes, our formulas are developed with the highest quality ingredients and formulated at a Extrait de Parfum strength.
Have another question? Email us here💌
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This product is rated 4.9 of 5.0 stars.
It has received 105 reviews.
Overall rating: 4.9 / 5 from 105 reviews.
This is a first time trying and will definitely be a favorite! Beautiful fragrance so beachy and subtle. Highly recommend!
Kellie W. 5/5 Verified
When l received my order, l couldn't wait to try them out.. I have the original perfume, sprayed that on one wrist and then the copy from whif, and l have to say the 'original' seemed 'watered' down and not as strong a fragrance as the whif one, which l was completely surprised by, yes l read previous reviews but really didn't believe them. Glad l have found this, now don't have to try to make the original 'last' and can get a few of the whif fragrance to the price of one original...
Carmen P. 5/5 Verified
My very favourite scent Pure Radiance I bought 50ml & 10ml. Everlasting scent all day and so many compliments on the beautiful scent. Smells amazing and like the original. Highly recommended 🌟
Leanne W. 5/5 Verified
Beautiful scent
Kathryn M. 5/5 Verified
Fresh, feminine and head turner scent. Love this!
Glennie G. 5/5 Verified
I have the original and this seems stronger to me, this is my 2nd order of it so don't need to ration it anymore.... :)
Carmen P. 5/5 Verified
I get so many compliments, I've been told more than once how beautiful it smells, subtle but long lasting. Just like the real thing, and has now become my signature scent. Love your work ❤️ Thank you!
Danielle D. 5/5 Verified
Pure radiance is exactly like the original, so uplifting and refreshing! Very impressed as always!
Emma H. 5/5 Verified
Beautiful scent. Love it.
Sarah 5/5
Awesome scent I love it
Molly M. 5/5 Verified
I find this one fresh and lovely to layer with 💖
Amanda C. 5/5 Verified
I love it. The smell is quite strongs and last super long. I am only using a pump not close to my face cuz the smell will last all day. I wanted to buy the orginal fragance but this one smells the same and cheaper. Will definitely buy other fagances as well
Jeimy J. 5/5 Verified
Absolutely gorgeous 🩵🩵🩵
Shannon R. 5/5 Verified
This one is already basically all gone and I've ordered a 50ml! This is my favourite one so far
Jaye S. 5/5 Verified
Absolutely gorgeous, soft, pretty and feminine, really love it 🩵🩵🩵
Shannon R. 5/5
All I can say is O…M…G!!!!! I’m so in love with this perfume!!! I have not smelt the original, but I’m obsessed. Highly recommend this one.
Natasha R. 5/5
Pure Radiance is a very feminine light rose scent . Very likeable. Have had quite a few compliments wearing this fragrance.
Sandra C. 5/5 Verified
To be honest this is pretty much spot on. Almost better than the original. Love it. Such a beautiful feminine scent.
Sue H. 5/5 Verified
So fresh and light. Such a beautiful and subtle fragrance to wear.
Kylie A. 5/5 Verified
This one I brought blind no idea how the original smells but I can promise it smells beautiful I got stopped twice at the shops to say I smelled nice
Natalie C. 5/5 Verified
I love Idole. This one is just as beautiful. Once it settles no one would know it was not the original. Amazing Whif! Fresh and clean, compliments galore.
Vicki A. 5/5 Verified
Very like the original for a fraction of the price!
Adele B. 5/5 Verified
Got lots of compliments ❤️🥰
Anupama M. 5/5 Verified
So many to chose from after buying both sample boxes.
Wendy D. 5/5 Verified
This is a lovely smell.
Erin S. 5/5 Verified
This is lovely
Melissa N. 5/5 Verified
This one is a real head turner! Idole is one of my absolute favourites, now it's Pure Radiance. Always get asked what I am wearing. Fresh and mouth watering.
Vicki A. 5/5 Verified
I have the fragrance from Lancome -Idole - and my Whiff equivalent is identical - I cannot tell the difference and I gave my daughter the same and she loves it. Very Very happy with my WHIff. Of course the cost is a real bonus
Catherine B. 5/5 Verified
So much like the original fragrance. Im getting lots of very nice compliments.
Nicole P. 5/5 Verified
I was very sceptical about how close this would smell as it’s one of my absolute favourites. Whif has not only nailed the smell but somehow improved it! The scent lasts so much longer and the cost is insanely affordable!
Ashley W. 5/5 Verified
I love the original but the price tag 🏷️ f the Lancôme was a bit too expensive for how much I liked to spray. I tried Whif and cannot tell the difference. And for the price, if I need to reapply later in the day, it’s ok. Second bottle I own and will be purchasing more! Thankyou Whif
Kelly G. 5/5 Verified
Love the product great price, smell like the original scent
Tracey W. 5/5 Verified
Such an amazing smell and so close to the original fragrance. I also love the packaging and presentation.
Jacoline P. 5/5 Verified
So fresh and fruity I love the pear note! It’s very refreshing.
Alex H. 5/5 Verified
Fragrance is beautiful and lasts all day.
Ben D. 5/5 Verified
Beautiful fragrance exactly like the original
Vicki C. 5/5 Verified
I bought this fragrance for my daughter because she loves Idole 💗 She was very impressed by how similar it smells 👍🏻
Kerry F. 5/5 Verified
Smells amazing !
Kellie C. 5/5 Verified
Love the smell, next time I would get the samples to decide which one I like and buy a bigger bottle
Rochelle M. 5/5 Verified
I was skeptical that your Pure Radiance would be a match for Lancôme’s Idole but it’s very close. It doesn’t last quite as long but overall I’m very happy with it! I’ve ordered another perfume from you, Y from Yves St Laurent which used to be my favourite but is now hard to find and extremely expensive. I’m very impressed so far and delighted that I can buy my favourite perfumes at an affordable price.
Marilyn J. 4/5 Verified
$25.00
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