About Us

High end fragrances should be
enjoyed by the 99%.

We're shaking up the industry one spritz at a time

Welcome to Whif, the fragrance haven where those exorbitant prices for high-end perfumes are a thing of the past! But we're more than just affordable luxury. Did you know that many high-end perfume brands still engage in animal testing? We think that STINKS! At Whif, we're rewriting the scent story. We offer high-quality fragrances that are not only cruelty-free but also cost less than half the price of traditional luxury brands. Join us in making fragrance fun, ethical, and accessible!

We're on a Whif'n mission! 💪

At Whif, we're not just creating fragrances; we're crafting a movement. Our mission goes beyond cruelty-free, clean, and affordable scents. We're on a journey to change the way people experience and think about fragrance. We believe that luxury shouldn't be exclusive, that ethical choices can be beautiful, and that the world deserves accessible, sustainable, and compassionate scents. Together, we're redefining the fragrance industry. Join us, and let's make scent history!

Clean, cruelty-free perfume

Our formulas 🧪

We've partnered with experts in Grasse, France, the fragrance capital of the world, to craft our clean, sustainable, and luxurious formulas. Our fragrances are free from parabens, phthalates, colorants, and UV filters. Plus, they're 100% vegan and cruelty-free!

Choose Whif, support compassion🐮

At the heart of our brand lies a commitment to more than just fragrance products; we embody a movement for positive change. Our dedication to ethical practices is unwavering, especially our staunch stance against animal testing and cruelty. We proudly support Voiceless, a respected charity that advocates for animal rights, fighting against injustices like live export and inhumane breeding. Every purchase you make from Whif not only adds a note of joy to your life with our fragrances but also contributes to a meaningful cause. With Whif, you make a statement: you stand for delightful scents and against animal cruelty. Together, let's create a legacy of compassion and sustainability in the world of fragrances.