A rich, decadent fragrance with luscious dark cherries, warm almond, and a touch of sweet liqueur.
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Noir Rouge
Inspired by Tom Ford Lost Cherry
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Description & Notes
Noir Rouge is a fragrant journey into a world of playful indulgence. Picture yourself savoring a bowl of sweet, ripe cherries by candlelight, with a twist of mystery. It's not just a fragrance; it's a scented escapade where each spritz is like a hidden cherry treasure waiting to be discovered (Inspired by Tom Ford Lost Cherry).
Top Notes: Bitter Almond, Black Cherry and Cherry Liqueur
Middle Notes: Sour Cherry, Plum, Turkish Rose and Jasmine Sambac
Base Notes: Vanilla, Tonka Bean, Cinnamon, Peru Balsam, Benzoin, Sandalwood, Cloves, Cedar, Patchouli and Vetiver
For optimal fragrance preservation, we advise storing your perfume in its original packaging and safeguarding it from direct sunlight. To maintain its freshness, avoid storing your fragrance in the bathroom. Instead, choose a cool, dimly lit location at room temperature.
Shipping
We usually dispatch orders within 2–5 business days. During our sale events and other busy periods, please expect some delays while we work through the extra orders. We appreciate your patience and understanding!
Orders are processed on working days only (Monday to Friday, excluding public holidays). Orders placed on Saturday and Sunday are processed the following business day.
Orders are dispatched from Brisbane, Australia, and Australia Post standard delivery usually takes 4–8 business days after dispatch.
"Luxe scents that smell like your favourite designer perfumes!"
Woman's Day
"One of the brands doing it best is Whif."
GQ
Cruelty-free
At Whif, we are committed to creating high-quality, luxurious fragrances that are 100% cruelty-free. We believe that beauty should never come at the expense of our furry friends, which is why all our products are vegan and made without any animal testing. Enjoy your favorite scents with the peace of mind that they are ethically produced, from start to finish.
Crafted in Grasse, France
We take pride in crafting our perfumes in Grasse, France, the world-renowned capital of fragrance. Each scent is meticulously blended using the finest ingredients, honoring the rich tradition of French perfumery. When you choose Whif, you're experiencing the artistry and heritage of Grasse in every bottle.
Common questions
How can I track my order?
Once your order has been dispatched, you will receive an email with your tracking details. This email will include a link to track your order's progress with the delivery service provider. If you do not see the email in your inbox, please check your spam or junk folder.
Can I modify or cancel my order after it’s been placed?
Once an order has been placed, it cannot be modified, including changes to the products or quantities. This also applies to address changes. While we will make every effort to update the shipping address if requested, we cannot guarantee that changes can be made once the order is in process. If you need assistance, please contact our customer support team as soon as possible, and we will do our best to help.
Can I return sale or discounted items?
Yes. Our usual Returns & Refund Policy applies to sale and discounted items. You can return 10ml and 50ml bottles within 30 days of delivery, as long as no more than 2ml has been used.
How long will one bottle last?
One of our 50ml bottles will last around 2-3 months if used once a day.
Are your fragrances tested on animals?
No, we do absolutely NO animal testing whatsoever.
Do your perfumes have good staying power?
Yes, our formulas are developed with the highest quality ingredients and formulated at a Extrait de Parfum strength.
This product is rated 4.8 of 5.0 stars. It has received 283 reviews.
Reviews
Customer Reviews
Overall rating: 4.8 / 5 from 283 reviews.
Noir rouge is everything I wanted out of the fragrance, the scent embodies sophisticated sexy glamour whilst also being fun and flirty 🤩 I’ll snap up anything that smells like cherries too and truth be told I prefer Whif’s version to the inspiration fragrance.
As a disabled woman on a pension Whif’s price point allows me to feel my most confident and badass whilst still being able to afford my medication and medical expenses and Whif as a brand have no idea how much that means to me as a young woman limited by her illness. Whif’s scent allows me to express myself and feel confident and sexy despite my limitations and it’s one of the reasons why I’m now a forever customer~ I won’t wear any other perfume!
This is fabulous! I have never smelt tom ford lost cherry before, however bought this as I heard it was heavenly. It is! Love this so so so much! Will buy it again and again.
It's beautiful, tangy-sour-sexy goodness 😍
I layer a couple usually and something sweet goes well it. Just ordered another bottle by mistake in last order but it was just like finding one last chip in the bottom of the bag 🙌🤣
The scent is distinctly cherry, but not the fake cherry smell that normally comes to mind. It settles down to a beautiful warm ambery almond. In a market saturated with scents that smell similar, Noir Rouge stands out as sophisticated and memorable scent.
Smells grown, like a women ready for a night out, supper sexy i dont know about the longevity but ive had to reapply about the same amount of times as any other perfumes maybe im just too used to the smell and others can smell it but its my experience. Yet to get complimented on it but I feel like it might become a staple in my collection
My ABSOLUTE FAVOURITE! Smells better than the Tom ford edition in my point of view! Smells (to me) like cherry bubblegum but for grown ups because it’s also sophisticated with underlying scents of floral leathers - It’s yummy needless to say!
Noir Rouge is so yum! Love this cherry scented perfume. It's not sickeningly sweet but does have a bit of sweetness to it. One of my favs. I'm unaware of what the original smells like but the Whif one is great. They stay on all day unlike other dupes.
Noir Rouge by Whif. is a fragrance that feels deliberately seductive without trying too hard. From the moment you see the deep red bottle and distinctive spherical cap, it gives off a dark, sensual, almost forbidden character, and the scent follows through beautifully.
The fragrance opens with a rich, fruity sweetness, before settling into something warmer and more intimate. There’s a luxurious softness to it, with the impression of dark fruits, velvety florals and creamy warmth coming together on the skin. It isn't an aggressively loud perfume; instead, it creates a lingering aura that feels close, alluring and distinctly feminine.
What I particularly love about Noir Rouge is its mood. It feels like dark cherry lipstick, crushed rose petals, warm skin and midnight glamour. There is something slightly mysterious about it, making it especially suited to evenings, dates, dinners or whenever you want your fragrance to feel a little more provocative.
The bottle itself deserves mention, too. The minimal white-and-red design with the oversized white cap is striking against the darker personality of the fragrance. It looks modern, sensual and instantly recognisable rather than like another generic perfume bottle.
Overall: ★★★★★
Noir Rouge is seductive, sophisticated and beautifully moody. It’s the kind of fragrance that doesn't simply smell good—it creates an atmosphere. If you love perfumes that lean toward dark fruit, sensual florals, warmth and unapologetic femininity, this is one worth trying.
My verdict: A little dangerous, a little decadent, and incredibly addictive.
I've never owned this before so I thought I'd give it a try. I absolutely love it, what a great scent and lingers throughout the day. Next buy its on my list. No more spending $300 a bottle anymore.
I wasn’t too sure what to expect, especially as it’s a ‘unisex’ fragrance and my taste is usually woody spiced. The hit of cherry on spraying was interesting but then the wood, spice and plum notes came through. Beautiful, different and so good i’ll probably be getting a larger size soon
I went for this fragrance in order to try something new. I prefer to stick to the others I have already bought. But it’s a lovely present to gift one of my dear friends! Thanks
This has to be one of my favourites. I have never smelt or owned the original. But WOW this perfume smells absolutely amazing. Love wearing this one. I got this firstly to try in one of the libraries that WHIF sell. And I am not disappointed at all. I really do love this one. And there would be no way I could afford the original at $400 - $500.
Highly recommend this perfume if you have never had it before or smelled it and thinking should you get it. The answer is YES ladies YES. I will get another when I am finished with this one for sure.
Omg I was skeptical to buy dupe perfumes but I’m so glad I did. I love my whif perfumes
The Noir Rouge, inspired by Tom Fords lost cherry is amazingggg and smells almost identical Lost Cherry! I’m so impressed. The smell lasts forever on my clothes and has gotten me a few compliments.
I started my small fragrance collection sometime last year, one spray of Noir Rogue was enough to make me want to buy a lot more from Whif in the near future. Very good 🔥🔥🔥
I have not smelled the original. At first, I thought it smelled really bitter. After a few times, I don't know if the perfume smell change or my sense of smell change. I don't find it too bitter now, it is strong with a nice cherry smell and has good longevity.
Absolutely gorgeous perfume and spot-on for the OG! It opens with bright cherries, almost like a glacé cherry but in a good way… nonetheless the opening is my least favourite part of this fragrance. But as it settles into the middle (20-30 mins) it turns into the most luxurious, sweet, dark, and ripe cherry fragrance. The base note is a delicate, delicious incense. Overall a very sexy and luxurious fragrance but not overpowering or old-fashioned at all. For me it was love at first sniff with the OG Tom Ford Lost Cherry and this is SO similar, virtually the same. Bought the small size of this first and loved it so much I immediately got the full-sized bottle!
Important note… I did find the full-sized bottle smelled sharper and not as good as the mini, which was disappointing initially. But after leaving the full-sized in a drawer for about 4 weeks, I tried it again and it’s perfect. So they’re not lying about the difference a few weeks of macerating will make. If you get one and it smells off or not like the OG, don’t stress, just pop it in a drawer to mature for a few weeks (I left the lid off to speed it up). Enjoy🍒
Cherry lovers, this one's for you! 🍒
I first tried this scent in the Volume 2 library and loved it so much I had to grab the full size. After letting it macerate, it completely transformed — the scent became deeper, smoother, and now it lasts *all day* on my skin, and over a week on clothing or even my watch band if it catches a spray!
Initially, it leaned quite masculine and the cherry note faded quickly, but post-maceration, the rich cherry really takes center stage and lingers beautifully. It’s no longer overly masculine — I’d say it’s perfectly unisex now.
If you’re a fan of cherry fragrances, I 100% recommend this one. It’s bold, long-lasting, and totally addictive.