High end fragrances should be
enjoyed by the 99%.

We're shaking up the industry one spritz at a time
Welcome to Whif, the fragrance haven where those exorbitant prices for high-end perfumes are a thing of the past! But we're more than just affordable luxury. Did you know that many high-end perfume brands still engage in animal testing? We think that STINKS! At Whif, we're rewriting the scent story. We offer high-quality fragrances that are not only cruelty-free but also cost less than half the price of traditional luxury brands. Join us in making fragrance fun, ethical, and accessible!
We're on a Whif'n mission! 💪
At Whif, we're not just creating fragrances; we're crafting a movement. Our mission goes beyond cruelty-free, clean, and affordable scents. We're on a journey to change the way people experience and think about fragrance. We believe that luxury shouldn't be exclusive, that ethical choices can be beautiful, and that the world deserves accessible, sustainable, and compassionate scents. Together, we're redefining the fragrance industry. Join us, and let's make scent history!

Clean, cruelty-free perfume

Our formulas 🧪
We've partnered with experts in Grasse, France, the fragrance capital of the world, to craft our clean, sustainable, and luxurious formulas. Our fragrances are free from parabens, phthalates, colorants, and UV filters. Plus, they're 100% vegan and cruelty-free!